It's a full moon this evening. I plan on using that to my full advantage.
After all, Rolling Rock is doing so by shooting a laser beam featuring their logo onto the moon's surface this evening. Check it!
Moonvertising just makes sense:
And of course, there's this:
Still not convinced? Watch the moon this evening and get back to me tomorrow.
So, here is my plan...I am going to sneak into the Rolling Rock Laser Headquarters this evening and switch out the laser image: